Vehicle Wraps
Advertise on the Go
For businesses with vehicles on the road, incorporating vehicle wraps offers a cost effective form of advertising that increases brand visibility by reaching prospects and potentially new customers economically, efficiently, and effectively.
Potential customers won’t just notice your fleet on the road, either. These well-placed ads can also boost visibility when people take note of company vehicles parked all day at a construction site, plumber or electrician vans idling in a home or business driveway, and landscaping trucks in the community neighborhood.
Taking Your Message on the Road
Car and vehicle wraps offer many benefits that:
- Increase the visibility of your business
- Offer low effort and effective advertising
- Generate thousands of impressions each year
In fact, the Outdoor Advertising Association of America (OAAA) has said that mobile advertising offers one of the most effective, efficient forms of outdoor advertising and reaches more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
One vehicle wrap can generate between 30,000 and 80,000 impressions daily. Fleet vehicle advertising can boost name recognition more than 15 times than other types of advertising. About 30% of mobile outdoor viewers surveyed said they base their buying decisions on advertisements they see.
Types of Wraps
Metro offers three types of wraps:
- Vinyl graphics, which allow the application of logos and graphics which we design, cut, and apply to different parts of the vehicle — like the door or tailgate
- Half wraps, which envelop either the front or back half of the vehicle and carry a lower price point than a full wrap to install
- Full wraps, which cover your vehicle from front to back
Choosing the Right Wrap
Since the characteristics of good wrap design and vehicle advertising are critical for success, Metro recommends these best practices:
- Start with a great brand identity and logo
- Choose copy with care — and opt for a minimalist approach that includes the brand, tagline, website, and/or phone number
- Don’t rely on fills, noisy backgrounds, photos, or glows that create visual clutter — instead, keep it simple, which is more effective and more likely to stand out
- Think about the takeaway — if someone works too hard to figure out the message, you’ve lost that opportunity — consider emphasizing just one primary message. The old “less is more” adage applies here!
The Metro Process
When it’s time to put a wrap on your vehicles, Metro Sign will work with you to design a unique wrap that will help your business — and vehicles — differentiate itself in a world of overwhelming advertising messages.
Metro Sign offers completely customizable wraps that align to your business needs. We can adjust the color, copy, and size, and we use only the highest-rated 3M wrap vinyl to create the finished product.
The process is simple:
After you provide the year, make, and model of your vehicle(s) and send us the vector artwork, our sales team will ask a series of questions to identify the type of graphics and messaging you want to include on your vehicle to promote your business. Then, we’ll provide a quote for the design, production, and installation. It takes approximately two to three weeks for us to develop a custom package.
Contact Us
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