ARCHIVE: Category Archive for: Signage ROI

2021 Signage Trends

An explosion of technology innovation has fueled and supported creativity across many industries — and the signage industry is no exception. Companies — retailers, business owners, healthcare facilities, and other entire industries — have been forced to strategize ways to remain relevant and profitable during the COVID-19 pandemic. The signage industry has been right there offering unique solutions to help companies achieve their goals in part by upgrading, rebranding, or revamping their images. But what does that look like in 2021? A return to minimalism A focus on sustainability Increased use of digital signage Diverse innovations Greater personalization Expanded faux finishes More Interaction Refreshed Wayfinding Celebrating Minimalism Constantly bombarded by messages and tens of thousands of images daily, we crave a

When it comes to your business, branding is a big deal. After all, that’s the primary way that your business gets its name and ideas out to the public, and as such you need to make it one of your company’s highest priorities. As the owner, you may have used some modern branding, such as using social media sites or building your own company website or may have used online advertising. However, it’s also a very good idea to use real-world means to build your business, and one of the best ways to do that is via business signage. Business signs continue to be used to this day because they’re a very cost-effective way of getting the job done, and

What is the best way to establish a significant and differentiated presence for your business in the market, one that attracts and retains customers? A big part of it is branding. An effective marketing strategy includes branding and reflects your business’ identity and values. And one of the best ways to establish your brand’s identity is through signage, especially exterior signage. A useful way to further your marketing engagement, signage will help you to convey your business message better and reach a bigger audience. Signage can play a vital role in creating awareness about your business and brand and help you reach customers, but this will happen only if you choose the right sign for your business. First impressions count,

Signage projects, whether big or small, can involve multiple moving parts. As a business owner, the last thing you want to do is deal with a complicated and difficult signage project. By right-sizing your signage projects, you can reduce headaches and end up with a signage project that saves you time and money. Metro Sign and Awning prioritizes lean management as a method to manage your projects and make your signage experience as smooth and cost effective as possible. Metro Sign and Awning implements lean management practices because they help us achieve the four Lean goals: Improve quality Eliminate waste Reduce time Reduce costs Lean management practices allow us to provide our clients with the highest quality products and fast

Awning enclosures are a great addition to any business or restaurant. Not only do awnings provide an aesthetically pleasing upgrade the outside of your storefront, they can also save your business money when it comes to businesses maintenance expenses and heating and cooling costs. Besides the advertising boost an awning or enclosure provides, investing in an awning, canopy or other type of enclosure often means gaining several operational advantages that can help you grow your business. Below we highlight some of the operational advantages of awnings, canopies and enclosures. How Awnings Enhance Safety Whatever the weather, having an awning installed outside your business can improve safety and comfort for both your customers and employees. Awnings and enclosures provide a barrier

Plastics often get a bad rap, but many are environmentally friendly. High-density urethane (HDU) and expanded polystyrene (EPS) are prime examples. In fact, over a sign’s life cycle, some plastics are greener than wood. Because HDU and EPS suppliers know having minimal environmental impact is a competitive advantage, they manage their manufacturing processes to reduce waste. Also, many manufacturers use a high percentage of post-consumer recycled materials in their products. Financial and Environmental Benefits of HDU and other Plastic Signage Materials In addition, from a construction, financial, and environmental viewpoint, the new materials offer tremendous advantages. For example, HDU weighs less than wood, yet is longer-lasting and requires virtually no maintenance. Unlike wood, the new plastics are impervious to water and insects.

What does a sign cost? Compared to what? A Superbowl commercial spot? Promotional giveaways? Couponing? A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways. Familiar Signs Are Good, Overlooked Signs Are Not Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a neighbor. Signs can generate word of mouth and referral business simply because people feel comfortable with what is familiar to them. On the other hand, you don’t want your sign to become “part of the

Each year in April, Earth Day gets a lot of attention. But when the activities are over, it’s easy to forget about our intentions to reduce our businesses’ impact on our environment. For years, Metro Sign & Awning has worked with its clients to create high-impact signage while minimizing its impact on the earth and maximizing our customers’ return on investment. (In fact, we wrote a whole white paper about it; take a look – it’s free!) Below, we share three of the guiding principles we follow, on Earth Day and every day. 1. Materials Matter Plastic is the new wood! It’s something we’ve been telling our clients for a long time. We’ve gone to historical committee and zoning board meetings on behalf of our clients to explain – and

Our talented creative team is already hard at work creating signs you’ll see in 2017, but they recently got together to discuss some of their favorite signage projects of 2016. ADA Signage Required in most buildings, ADA signage must be created and installed according to strict guidelines. At Metro, we strive to create ADA signage that is not only a functional, but also a beautiful, addition to interior design. We enjoy the challenge of designing ADA signage that incorporates elements of our clients brands, that is also compliant and enhances building utilization for all. Awnings Awnings and enclosures can update a business image, invite customers into a new entrance, and serve as new and additional signage. In some cases, helping a

enovating an old sign is something like a makeover. The ‘after’ appears beautiful true to the original, but sports an even better, brighter look. And when a sign renovation includes moving from fluorescent bulbs to bolder, brighter LEDs, there’s also a significant energy cost savings. One restaurant owner in Keene, NH recently discovered how a relatively simple sign renovation can make a big difference in how people view the business. Upgrading, Updating a Business Sign Long established Papagallos restaurant has legions of fans in the Keene, NH area. But people who are new to the area or who are driving through town on business might not have known what they’d find on the menu. The Papagallos family specializes in Italian and Mediterranean cuisine. But the