ARCHIVE: Category Archive for: Sign Types

Inside Metro Sign

One of the easiest ways to get recognition is to put up a sign. We’ve all seen those iconic signs that garner instant attention: The Citgo Sign in Kenmore Square, Cask ‘n Flagon next to Fenway, McDonalds’ golden arches. Target’s bullseye. A quick glance at these signs tells us immediately what store we’ve found. But these globally recognized icons—like any sign, really—needed serious planning and strategy to work effectively.  Most people—even smart businesses who hire a company like Metro—don’t realize all the steps involved with designing, building, and installing signage. Adding signs requires more than simply hanging a sign on an interior wall or erecting a sign on a pole outside. Developing a signage strategy, from conceptualization through installation, often

Live/work/play: the new town center experience

How design helps the new town center create an identity and convince target audiences to stay longer.

Curating a ‘Live-Work-Play’ Experience Through Flexible Design

Presented by: HotelExecutive Author: Felicia Hyde, Hendy The “live-work-play” lifestyle is a growing priority for modern consumers. Renters and travelers alike are in search of accommodation that offers

Protect Diners, Grow Profits with Enclosures

The restaurant industry has always operated on a shoestring budget. When COVID-19 arrived in early 2020, restaurant owners and operators had to stretch budgets even further. The pandemic—and its necessary social distancing—required owners to rethink how to serve their customers,  keep staff and patrons safe, and generate profit.  The past 17 months haven’t been easy. With severely diminished profits—restaurants have struggled to pay their bills. According to a new survey from the Alignable Research center, nearly 40% of restaurants couldn’t pay June’s rent this year. While a slight improvement over the 49% of restaurants struggling to make rent in May, the picture remains stark for this industry in recovery. In June 2021, Congress sent an amendment to the floor that

Consumers Want Curbside, Outdoor Dining to Stay in 2021

A recent National Restaurant Association survey found 83% of diners aren’t eating in person at restaurants as often as they’d like, up from 45% pre-pandemic. Many restaurants, including chains like Denny’s, Red Robin, and Texas Roadhouse, added — and plan to keep — outdoor dining. Other restaurants have developed and promoted more creative experiences for their customers including wine tastings and cooking lessons. Learn more!

Let Me Entertain You: Signage for Event and Entertainment Spaces

Imagine this scene: A giant arena filled with tens of thousands of screaming fans.  Bright lights flood the stage. The bass thrums from giant speakers. The colorful crowd bobs and weaves in time to the music. Or imagine a convention center. Row upon row of booths and tables create a labyrinth of paths weaving through the cavernous space. Giant industry signs hang from the ceiling, on the walls, and suspended from elaborate frames. Professionals move among the displays to network, share expertise, and learn about the latest innovations. What do these two environments share? They both see thousands of visitors at a time —  millions of visitors each year. Concert goers and convention or event attendees have specific expectations, including

Restaurant Signage Enhances Dining and Profits

With warmer weather upon us, vaccination rates increasing, and restrictions lifting, people have been venturing out to visit their favorite restaurants in person. The pandemic hit the restaurant industry very hard — and while it’ll take time for the industry to recover from its 2020 losses, owners can take heart based on the results of a recent June survey conducted by Morning Consult: 70% feel safe eating at a restaurant, a 3% increase from the end of May 67% feel safe dining indoors 76% feel safe dining outside 59% indicated they’ll feel comfortable dining out by July Consumer excitement about eating out continues to grow and friends and family who’ve not seen each other in person for months look forward to connecting

Restaurant Sign Ideas: 4 Ways to Create Memorable Signage

Grab the attention of potential customers and show off specials with a unique outdoor restaurant sign. We give 4 tips for creating eye-catching signage!

20 Event Signage Ideas to Improve the Attendee Experience

Event signage doesn’t have to be utilitarian to be helpful. Here’s five creative ideas to use signs to enhance the attendee experience.

Who Doesn’t Love a Good Challenge?

Here at Metro, we’ve developed a reputation for overcoming challenges. In 2020, the pandemic required us to rethink our approach to projects and conduct much of our collaboration in a remote environment. Government buildings closed for weeks, which presented another challenge for obtaining signage permits and staying on deadline with project installations. Clients saw initial project budgets shrink, so our team worked with them to devise alternative signage options—in design, materials, or both. At Metro, we love a good challenge. Challenges make us better because they require us to grow and innovate—and that benefits our clients and our partners, especially when we’re faced with a new “problem” we’ve not encountered before. And let’s face it. It isn’t just us signage

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