Any business is inherently interested in knowing the return on investment (ROI) for the important actions it’s considering, because doing those calculations not only makes it easier to choose among different strategies, but also helps identify which of several possible actions should be prioritized and which ones are better delayed. With signage, you can do two varieties of ROI calculations: ROI in comparison with other advertising expenditures Pure financial ROI in comparison with any type of expenditures If you haven’t already, by the way, you can check out your signage ROI with our unique Business Sign R.O.I. Calculator. Either way, you’ll find that the cost of signage is relatively small compared to all the other expenditures you are making to
Signage Scam Stresses Small Business Owner If you can’t trust your sign-maker, who can you trust? That’s what Shay Kindle, owner of a do-it-yourself workshop in Lubbock, TX, is wondering after a run-in with a sales rep who scammed her, big time, on what should have been a simple, affordable, and effective signage project. In May, 2013, Shay found herself targeted by local representatives of Signtronix, a national company. The smooth-talking sales rep proposed to fabricate and install an electronic sign to promote her business, Pinspired, which is conveniently located on a high-traffic corner lot. Intrigued, Ms. Kindle listened carefully while the shady operator waxed poetic about how Signtronix wanted her business so bad it would discount the cost of
