ARCHIVE: Category Archive for: Curated Content

The Impact of Signage on Customer Perception

Interior signage is often the first interaction a customer has with your brand when they enter your space. Whether it’s a welcoming lobby sign or directional signage guiding them through your office, interior signs play a crucial role in shaping a visitor’s perception. While it may seem like a small detail, the design, quality, and placement of signage can have a significant impact on how your brand is viewed. First Impressions Matter As the old saying goes, you never get a second chance to make a first impression. Interior signage is one of the first visual cues a customer will notice when they enter your establishment. A well-designed sign can communicate professionalism, trustworthiness, and attention to detail. On the flip

Picture this: you walk into a sprawling hospital, a labyrinth-like corporate campus, or an immense convention center. You’re on a mission, but the lack of clear directions leaves you feeling lost and overwhelmed. Time slips away, and frustration mounts as you struggle to find your destination. Now, imagine the alternative—a space where every turn is intuitive, every path guided by purposeful signage. You feel confident, in control, and free to focus on the reason you’re there. This isn’t just a nice-to-have; it’s the foundation of a well-designed, large facility. Effective wayfinding transforms confusion into clarity, and its impact reaches far beyond navigation. A Better Visitor Experience Starts with Clear Guidance The first impression a visitor forms of your facility

When it comes to designing, manufacturing, and installing interior signage, one of the most common questions clients ask is, “How long will it take?” While every project is different, understanding the timelines involved can help you set realistic expectations and plan your space effectively. Interior signage can be complex, involving various stages such as design, approval, manufacturing, and installation, all of which contribute to the overall timeline. Design and Concept Development (1-4 weeks) The first stage of any interior signage project is the design phase. This step involves: Consultation and brainstorming: During this stage, you and the signage expert will discuss the purpose of the signs, branding elements, materials, colors, and placement. If you have any specific ideas or

Continue reading to learn why design-build projects might be the best method to approach your next signage project.

A Season for Gratitude: Thank you from MSA!

We hope that you had a fantastic Thanksgiving surrounded by warmth, love, and delicious food shared with family and friends. As the leaves have fallen and the air has grown crisper, we at Metro Sign & Awning are filled with gratitude for the opportunity to serve you as your premier signage partner. Although Thanksgiving has passed, our enthusiasm to express gratitude and embrace this season of thankfulness remains undiminished. Thank you for being an integral part of our community. Your confidence in us is both humbling and motivating. Wishing you a wonderful holiday season and a prosperous year ahead! Please join us as we kick off our newsletter and bring you a glimpse into the vibrant world of Metro Sign

In the world of business, signage holds a vital role. It serves as more than just an identifier; it’s a powerful tool for branding, marketing, wayfinding, and enhancing the overall image of your business. However, the value of a sign goes beyond its physical presence. It embodies the essence of your business and can make a lasting impression on customers. That is why here at Metro Sign & Awning we consider ourselves a full-service commercial sign company that understands this value and specializes in taking your signage needs and your business to the next level. Metro Sign & Awning: Your Partner in Signage Excellence At Metro Sign & Awning we are not just another sign company; we are

We’re very excited to bring you a glimpse into the vibrant world of Metro Sign and Awning! As your trusted source for top-notch signage solutions, we’re committed to keeping you in the loop with industry trends, our latest projects, and insider tips on making your brand shine. Thank you for choosing Metro Sign and Awning as your signage partner. We’re dedicated to helping you make a lasting impression, and this newsletter is just one way we’re delivering on that promise. Elevate Your Brand with Metro Sign & Awning Looking for a way to elevate your brand and make a lasting impression on your customers? Look no further than Metro Sign & Awning. Our team of experienced designers and fabricators will

Wall Graphics: The Center at Innovation Drive Wall graphics do more than display your brand – they significantly enhance your employees’ mood and productivity. By incorporating your brand elements into the workspace, you create a visual reminder of the company’s values and mission, fostering a sense of unity and pride among the team. Moreover, well-designed wall graphics have a direct impact on the work environment. Strategic placement of calming nature scenes or motivational quotes can uplift employees’ spirits, reduce stress, and create a more positive atmosphere. This, combined with the visual appeal, translates into a happier and more engaged workforce. Additionally, creative and inspiring graphics can stimulate innovative thinking and problem-solving, further boosting overall productivity. In essence, investing in impactful

Featured Article MSA Featured in Signs of the Times Magazine! Metro Sign & Awning’s work at Arcadian Hotel was recently featured in this edition of Sign of the Times Magazine article by Debora Toth! This project included both exterior and interior signage. To check out more of MSA’s noteworthy signage, click here. Project Highlight Wall Graphics Package Another beautiful graphics package was recently installed, in collaboration with Selbert Perkins Design, at Mass General Brigham in Salem, NH. This project included 3 separate interior wall graphics that tell a story – all visible from the street outside. To view the full project wrap-up, click here. Project Highlight Interstate Electric We recently had the privilege of creating and installing various types of

Mega-real estate projects have become plentiful in this historic city thanks, in large part, to a growing, diverse economy. The life sciences and technology companies are driving Boston metro’s office market activity. But among these major new and renovation projects? Mixed-use developments include a variety of: Housing Lab and tech spaces Offices Retail spaces Healthcare facilities Educational facilities Industrial buildings Mixed-use projects include the Suffolk Downs Redevelopment,Winthrop Center, Union Square Revitalization Project, and Washington Village. Learn more.