5 Ways Digital Signs Improve the Customer Experience at Bank Branches

Video displays can make financial institutions more attractive and approachable.

Source: biztechmagazine.com

More financial institutions have embraced digital signage as they recognize its effectiveness in communicating messages and enhancing their customers’ experiences. Not only can digital signage make a strong visual impact when people walk by and as soon as customers walk through the front door, it can:

• Highlight financial services via video walls
• Deliver focused, targeted messages via ATM screens
• Display real time information
• Offer a collective resource via a digital community board
• Create a welcoming environment via signage posted in lobbies
• Engage those outside — including potential customers — with front-of-building signage